About Us
Learn more about the Screen-Free Sleep campaign, and why we are dedicated to helping families and communities build healthier sleep and tech habits.
Our Story
Delaney Ruston, MD, and Lisa Tabb, the creators of the four Screenagers films and founders of the national Away for the Day movement (which advocates for keeping phones out of schools), have been calling for devices out of bedrooms since the first Screenagers movie. All four films address the issue in some form.
Over the years, they have spoken with countless parents struggling with tech and bedtime battles, as well as teachers who report more students falling asleep in class than ever before. As a physician who cares for teens and adults, Ruston has also seen firsthand the epidemic of sleep loss in young people due to devices in the bedroom at night.
Our Why
All of these conversations reinforced their desire to launch a campaign that goes beyond simply saying “get devices out of bedrooms at night” by offering realistic, compassionate, and practical solutions to the challenges families face.
The Campaign
To create the Screen-Free Sleep Campaign, Tabb and Ruston worked with creative director Dave Cicirelli to design a fun, engaging way to motivate parents and make screen-free sleep easy to spread in communities.
This led to the iSleep Pro, a kit packaged like an iPhone box with a 9-year-old on the cover. Inside is an eye mask, alarm clock stickers, and a guide showing why the best tech at bedtime is no tech at all.
We launched in New York City on August 12th, 2025, with “Steve Jobs lookalikes” performing flash mob dances and handing out iSleep Pro kits.
The goal now is to partner with schools, parents, and others who want to reverse the growing mental and physical health challenges facing kids by spreading the Screen-Free Sleep message.
Our Vision
Ultimately, by connecting with adults across the country who want to help spread the message and replace bedroom devices with simple alarm clocks for kids and tweens, Ruston and Tabb believe we can create a cultural shift toward a new norm that can carry into the high school years.
As healthy sleep is restored, so too will improvements in mental and physical health and academic achievement.
Who We Are
We’re the team behind the Screenagers documentary series, dedicated to helping families, schools, and communities navigate technology in ways that foster healthy youth development. In 2017, we launched Away for the Day, a national movement to keep phones out of schools.
Delaney Ruston, MD
Delaney Ruston is a physician, filmmaker, and international speaker who has spent decades exploring the intersection of technology, mental health, and youth development. She wrote and directed all four Screenagers films, screened in over 102 countries, and co-created the Away For The Day and Screen-Free Sleep Campaigns.
Committed to improving mental health for youth and adults, she has received multiple awards and given over 250 presentations at venues such as the World Health Organization, the United Nations, and the Aspen Ideas Festival.
Frequently featured in outlets like Good Morning America, PBS NewsHour, and The New York Times, Ruston also works as a primary care doctor for teens and adults, where she advocates strongly for safeguarding youth sleep.
Lisa Tabb
Lisa Tabb is a producer, media entrepreneur, and co-director of the Screenagers series. With a background in journalism, brand strategy, event production, and strategic partnerships, she brings a dynamic skill set to the campaigns she leads.
As co-founder of Away for the Day she works closely with schools, parent groups, and youth organizations to create real-world change in how families approach technology.
Together with the larger Screenagers team, made up of outreach coordinators, educators, creative partners, and researchers, she is dedicated to sparking meaningful conversations and building community-driven solutions for healthy tech habits.
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